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Be proactive in getting customer reviews on your business page. In fact, 66% of Facebook users visit a local business page at least once a week. See if your business is on the Snap Map and manage your listing. According to LinkedIn, companies that post weekly on LinkedIn see a 2x lift in engagement on their posts. If you don't fulfill your end of the bargain by delivering a publishable book on time, you're contract-bound to pay the advance back (otherwise it'd be a grant - see below), though I've heard that enforcement of this payback provision can be pretty lax. One of those may end up being a lead magnet (something free you’re going to give away in exchange for their email). If you’re going to invest in TikTok as part of your local social media strategy, it may require a bit of a commitment-experts suggest posting at least 1-3 times per day (best times to post on TikTok here). Now you have a cheat sheet of social media ideas.
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